People want to learn how to market their business online. They want that automated system they keep reading about with having an online marketing program. Is it possible to grow a sustainable Network marketing business online?
The more I learn about this business the more I have learned you have to be able to talk to people offline to really grow your business. Sure online funnels are great to sift through leads generated online and if this is done right you can get a lot of good quietly leads from your online funnels. But, you will still have to talk to those leads to get them to sign up. You might get a few that will make it through the funnel and sign up, Good job, great web site, but to really increase your closure rate you will need to call your leads. Show them that you are a real person.
Network Marketing is a personal business. We are in the business to help others. Sure you may think your product is great and it can change the lives of those out there, they don’t want your product. You have probably heard the saying that people don’t join companies they join people. In today’s marketing environment this is truer than ever. Why do people own a DVR? They don’t want to watch the commercials. That is all you are doing by leading with your product, you are just another commercial. You can flood all the social media sites with your product and see what happens. Not much. In today’s economy people don’t want to buy over priced products when they can go to Wal-Mart and get a similar product for less money. The value is in you. What do YOU have to offer the person?
Don’t sell them your product. Let them know what you can do to help them. First you need to find out what their problem is. Ask them questions. Trying to just push your product or business on someone will push them away. Trying to tell someone you can help them become financially free when they all ready have a high paying job and don’t have much debt is not a good selling point. Money is not their problem. It is also true about trying to sell someone a new super energy drink to a professional health instructor is not going to work either. Ask them how they like their job, would they like more free time, or the biggest question, are they open to an opportunity. If they aren’t open then they probably aren’t someone you want in your business anyway. These types of people don’t usually become those top performers you are looking for. People want to know why they should join you. Are you really going to help them solve their problem? This is the question you need to prove to them.
First you need to find the problem, and then explain how you can help resolve that problem. If you can solve an issue someone has then this builds confidence the person has with you. This confidence is what will get them to join YOU not your business, and that’s what you want. When a person buys into you then you have established yourself as a leader. Being a leader is the value, being a commercial just gets the fast forward button pushed on the DVR.
So going back to my original question of being able to grow a sustainable business online? NO. Online is great to meet people but at some point in time you need to get off your computer and pick up the phone or meet people in person.